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Keith Richards, the legendary guitarist and songwriter, and founding member of The Rolling Stones, is the latest celebrity to feature in Louis Vuitton's advertising campaign.
Produced by Ogilvy & Mather, the campaign restates travel as the fundamental and defining value of Louis Vuitton, interpreting it as a personal journey and a process of self-discovery.
In this latest visual, photographed by Annie Leibovitz, Keith Richards is pictured cradling his guitar in a hotel room he has transformed by draping black scarves with skull motifs over the lamps and placing a skull on a bedside table.