Worldwide Propagana

I use to go up to Cleveland a lot to take pictures and I would always see this funny looking face sticker on old buildings and decrepit little areas throughout the city. I never thought much of it until I seen the same face when I was on vacation. I was curious as to what the face meant. I did some research and found some very interesting information that changed the way I view my surroundings:

OBEY

"The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke, thought and possible frustration, never the less revitalizing the viewers perception and attention to detail. To catalyze a thoughtful dialogue, deconstructing the process of image absorption is the ultimate goal. All in the name of fun and observation. The medium is the message."